Reading this [piece](http://www.nytimes.com/2014/10/15/sports/bill-simmonss-return-sets-intrigue-in-motion-at-espn.html) in today’s NY Times about Bill Simmons’ return to ESPN, after being suspended for three weeks for calling Roger Goodell a liar, gave me an idea.

15 Oct

Reading this [piece](http://www.nytimes.com/2014/10/15/sports/bill-simmonss-return-sets-intrigue-in-motion-at-espn.html) in today’s NY Times about Bill Simmons’ return to ESPN, after being suspended for three weeks for calling Roger Goodell a liar, gave me an idea.

They talk about the kind of organization one might set up around Simmons, which lets him do what he does, yet retain is independence, and huge mass media influence.

> “It seems more likely that Simmons would want to create a multiplatform business of his own. Hypothetically, anyway, it could include a production studio that makes sports films and documentaries for a distributor like HBO or Netflix; a podcast network; a website; and maybe a YouTube channel.”

It struck me that this is *exactly* what I want in software. It’s what I’ve been doing for my whole career, working with a small band of developers, creating really interesting stuff, that then needs to be pushed through distribution channels. We tried to set that up at VisiCorp and failed, then tried again at Symantec. Basically after that, I stopped trying. But the idea is still right. It will happen someday.

I look at how cloud services are developing, and how marketing is being done in the arts, for digital products. All you have to realize is that software development is more or less like the other arts. In fact, these days movies, for example, have a lot of software in it. 😉

Something to think about!

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